Fratelli Saporiti Biography
Since 1950, Saporiti Italia has created some of the most sophisticated and advanced furniture in the history of Italian design. A key point in all the company's creations is that each new piece is unique in its history. Saporiti Italia welcomes the challenge of seizing the time out of balance and anticipating the future, since this is its vocation. Every object created and built by the company is slightly ahead of its time and destined to last in both form and function until the next era. Founded in 1950 by Sergio Saporiti and still under the control of the Saporiti family, the company has contributed to the creation of milestones in the history of Italian design. During these decades of rapid economic development and rapid social evolution, Saporiti Italia has defined its cutting-edge international style. The first Saporiti furniture of that time was clearly influenced by the emerging Scandinavian design, but had a special touch of Italian elegance in the materials and finishes used. In 1965 Sergio Saporiti began a fruitful "scientific" collaboration with one of the greatest Italian masters of architecture and design, Alberto Rosselli. Together they created a series of furniture - the Jumbo chair, the Moby Dick chaise longue, the Confidential sofa - which are still legendary today in modern design for their originality, innovation in the use of plastics and the concept of industrial production modular. In this period, Saporiti Italia began a rapid process of internationalization of its markets. The company's commercial proposals are extremely innovative and original. The creation of "Saporiti Italia showrooms" around the world is the key to their success. Each showroom is a place where all furnishing elements are carefully coordinated and integrated. The dimensions of Saporiti Italia products "explode" as does the number of colors and finishes offered, both in the wooden pieces and in the upholstered furniture. During this period, the collaboration between Saporiti Italia and Missoni, the important designer company, gave rise to beautiful fabrics for Saporiti's collections. The Wave sofa, designed by Giovanni Offredi, represents the pinnacle of Saporiti's international success. Its pure lines and extra-large proportions make it an object of great attraction for Saporiti's international markets. During this period, Saporiti Italia has further developed its capabilities in customizing and personalizing the shapes, colors, materials and functions of its collections. The Avedon sofa by Mauro Lipparini and the Dry wall unit by G14 Design embody this trend. The company further strengthens its investments and developments in the furniture contracting sector, already started in the 1980s. With the creation of a strong and efficient internal design department, Saporiti Italia begins to offer advanced design services to its customers.
