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The No Pic Nic studio was founded in 1993 by five students who recognized the importance of teamwork in achieving better results. Stefan Magnusson, one of the founding partners, recalls that "our exchange accelerated the results and starting a company together just seemed like a natural next step." Global telecommunications company Ericsson became one of their first customers through determination and refusal to take "no" for an answer. Read the full biography

The No Pic Nic studio was founded in 1993 by five students who recognized the importance of teamwork in achieving better results. Stefan Magnusson, one of the founding partners, recalls that "our exchange accelerated the results and starting a company together just seemed like a natural next step." Global telecommunications company Ericsson became one of their first customers through determination and refusal to take "no" for an answer. Their refined sense of shape had a great impact on the development of mobile phones in the following years.
No Pic Nic's main objective is the end user: a product must offer a good sensation, both physical and emotional, and deep empathy with the user is fundamental. Their services help clients visualize their dreams and encourage a bolder, more sustainable future, which benefits both business and society simultaneously. Jonas Bergfeldt, creative director and partner, says their current design of electric car charging stations for urban areas highlights the integration of form and function to improve charging infrastructure and the urban landscape, creating smarter cities and livable with a view to a better future.
It is crucial to recognize that a more equitable and sustainable society will require new ways of thinking. Fortunately, No Pic Nic is there to offer its support along this path.